Frequency
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Frequency *
A Physical Representation of Human Energy
Frequency is an immersive art and design project created in collaboration with CHILALAY, inspired by the idea that every individual operates on their own unique vibration. Drawing influence from Kid Cudi's Frequency, the project transformed a French Victorian furniture set into a reflective installation and expanded into a collection of apparel, footwear, bags, and accessories.
Using light-reactive materials and experiential design, Frequency explored the relationship between identity, perspective, and energy—creating a visual experience that changed with every viewer, angle, and interaction.
The Challenge
Transform a vintage French Victorian furniture set into a contemporary, interactive art installation.
Create a unified concept that merged installation design, fashion, furniture, and product design into one immersive experience.
Repurpose 3M reflective materials into a limited collection of apparel, footwear, bags, and accessories without compromising the project's visual identity.
Design and produce a collaborative pop-up experience that translated the concept of personal "frequency" into a physical environment.
Drive community engagement by creating an exhibition that encouraged visitors to interact with the installation while experiencing the collection firsthand.
Execute an event that successfully introduced the collaboration, generated product sales, and attracted over 150 attendees.
The Solution
Conceptualized and directed Frequency as a multidisciplinary collaboration between Botër and CHILALAY, centered around the idea that every individual carries their own unique vibration.
Reimagined a vintage French Victorian furniture set by reupholstering each piece with 3M reflective material, transforming traditional furniture into an immersive art installation.
Extended the installation into a cohesive lifestyle collection by repurposing excess materials into custom apparel, footwear, duffle bags, and accessories.
Designed and produced a fully immersive pop-up experience that united art, fashion, music, and community under one creative vision.
Led the creative direction, installation design, product development, styling, visual merchandising, and overall execution of the project.
Created an interactive experience that attracted 150+ attendees, generated merchandise sales, and strengthened the visibility of both Botër and CHILALAY through experiential storytelling.
Deliverables
Reflective Victorian Furniture Installation
Limited Apparel Collection
Custom Footwear
Duffle Bags
Tote Bags
Graphic T-Shirts
Event Branding
Pop-Up Experience
Installation Styling
Product Photography
Marketing Content
Exhibition Environment
Services Provided
Creative Direction
Art Direction
Installation Design
Experiential Design
Furniture Design & Restoration
Product Design
Apparel Design
Brand Collaboration
Visual Storytelling
Event & Pop-Up Design
Visual Merchandising
Creative Production
Results
Successfully launched an immersive pop-up experience with 150+ attendees.
Sold the custom reflective Victorian furniture installation for approximately $8,500.
Generated approximately $12,000 in merchandise sales during the launch event.
Created a multidisciplinary project spanning installation art, furniture design, fashion, and experiential retail.
Strengthened the visibility of both Botër and CHILALAY through a highly engaging community-driven experience.